Service Innovation

September 22, 2010
London Business School, London, UK

Immersion Conference

October 27, 2010
Liberty Hotel, Boston, MA

Fall Board of Trustees Meeting

November 18, 2010
InterContinental San Francisco Hotel, San Francisco, CA

Submission Deadline: Clayton Dissertation Proposal Competition

Academic Trustee Roland Rust wins Mahajan Award

2010 Robert D. Buzzell MSI Best Paper Award Announced

New MSI Research Competitions

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2010-12 Research Priorities Highlight Marketers’ Top Concerns

Based on input from MSI member companies and academic thought leaders, the newly released 2010-12 MSI research priorities outline the topics that will guide MSI’s research activities for the next two years.

NEW Fast Forward Series

Kevin Lane Keller looks at branding imperatives for the new marketing realities.

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Online Product Opinions: Incidence, Evaluation and Evolution

Wendy W. Moe and David A. Schweidel, 2010 [10-204]

The Impact of User-generated Content on Product Innovation

David A. Schweidel, Aric Rindfleisch, Matthew S. O'Hern, and Kersi D. Antia, 2010 [10-203]

Mine Your Own Business: Market Structure Surveillance Through Text Mining

Ronen Feldman, Jacob Goldenberg, and Oded Netzer, 2010 [10-202]

The Impacts of the Supporting-Firm Base in Markets with Network Effects

Qi Wang and Jinhong Xie, 2010 [10-108]

Effective Marketing Spending

Inigo Gallo and Marijke Wouters, UCLA, 2010 [10-301]

Social Effects on Customer Retention

Irit Nitzan and Barak Libai, 2010 [10-107]

There Is More to Planned Purchases Than Knowing What You Want: Dynamic Planning and Learning in a Repeated Multi-store Price Search Task

Yanliu Huang and J. Wesley Hutchinson, 2010 [10-106]

What Products Do People Talk About and Why? How Product Characteristics and Promotional Giveaways Shape Word-of-mouth

Jonah Berger and Eric Schwartz, 2010 [10-105]

Local Neighborhoods as Early Predictors of Innovation Adoption

Jacob Goldenberg, Sangman Han, Donald Lehmann, Janghyuk Lee, and Kyung Young Ohk, 2010 [10-104]