September 22, 2010
London Business School, London, UK
October 27, 2010
Liberty Hotel, Boston, MA
November 18, 2010
InterContinental San Francisco Hotel, San Francisco, CA
2010-12 Research Priorities Highlight Marketers’ Top Concerns Based on input from MSI member companies and academic thought leaders, the newly released 2010-12 MSI research priorities outline the topics that will guide MSI’s research activities for the next two years.
NEW Fast Forward Series Kevin Lane Keller looks at branding imperatives for the new marketing realities.
Wendy W. Moe and David A. Schweidel, 2010 [10-204]
David A. Schweidel, Aric Rindfleisch, Matthew S. O'Hern, and Kersi D. Antia, 2010 [10-203]
Ronen Feldman, Jacob Goldenberg, and Oded Netzer, 2010 [10-202]
Qi Wang and Jinhong Xie, 2010 [10-108]
Inigo Gallo and Marijke Wouters, UCLA, 2010 [10-301]
Irit Nitzan and Barak Libai, 2010 [10-107]
Yanliu Huang and J. Wesley Hutchinson, 2010 [10-106]
Jonah Berger and Eric Schwartz, 2010 [10-105]
Jacob Goldenberg, Sangman Han, Donald Lehmann, Janghyuk Lee, and Kyung Young Ohk, 2010 [10-104]