Effective Marketing Spending
March 2, 2010
University of California, Los Angeles
Board of Trustees Meeting: Embracing the Future
April 8, 2010
Langham Hotel, Boston, MA
Realizing Opportunities for Profitable Growth
May 12, 2010
Northwestern University, Evanston, IL
2009 MSI H. Paul Root Award Announced
2009-10 INFORMS Society for Marketing Science MSI Practice Prize
2009 Alden G. Clayton Winners Announced
An Interview with Executive Director Ruth Bolton
Gerard Tellis Receives Lifetime Achievement Award in Pricing Research
MSI Appointments
In this short video, members and academics talk about MSI and what it means to them.
Customer Satisfaction, Analyst Stock Recommendations, and Firm Value
Xueming Luo, Christian Homburg, and Jan Wiesecke, 2009 [09-215]
Assessing the Total Financial Performance Impact of Marketing Assets with Limited Time-series Data: A Method and an Application to Brand Equity Research
Natalie Mizik, 2009 [09-116]
Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-based Compensation Plans
Doug Chung, Thomas Steenburgh, and K. Sudhir, 2009 [09-115]
Investigating the Effect of New Store Openings in a Dynamic Environment
Joseph Pancras, S. Sriram, and V. Kumar, 2009 [09-114]
Fishing for Compliments and Complaints: The Influence of Solicited Customer Feedback and Company Acknowledgment on Customer Attitudes and Intentions
Sterling A. Bone, Katherine N. Lemon, Katie A. Liljenquist, R. Bruce Money, and Kristen B. DeTienne, 2009 [09-113]
Relationships Take Two: Customer Attachment Styles’ Influence on Consumers’ Desire for Close Relationships and Loyalty to the Firm
Martin Mende, Ruth N. Bolton, and Mary Jo Bitner, 2009 [09-112]
Strategic Planning of Brand Extensions Using Fit and Atypicality Measures
Rajeev Batra, Peter Lenk, and Michel Wedel, 2009 [09-111]
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