5 Things I Know about Marketing – Duke’s Christine MoormanOct 20, 2016
"I tell my students: 'Love your customers,'" says Duke's Christine Moorman. "It’s the fundamental desire to please and create value for these individuals you have a relationship with. It’s a very heartfelt thing."
What Marketers Are Talking About - September 2016Sep 30, 2016
ARTICLE 5 things I know about marketing Word of mouth is more than social media, says Wharton’s Jonah Berger. “Every aspect of marketing…
MSI Scholars and Companies Identify Six Critical Challenges for Managing Digitized CustomersSep 21, 2016
In a new report, “Understanding Digitized Customers in Digitized Market Environments,” a taskforce of MSI members and academics has identified six research priorities for academic-industry collaboration.
5 Things I Know about Marketing - Wharton’s Jonah BergerSep 20, 2016
"Forget 'friends' and 'followers'," says Wharton's Jonah Berger. "To get people to share our message, we have to understand the psychology of sharing."
Research Grants Target CX: Getting Marketing Right in Real TimeSep 09, 2016
Getting marketing right in real time is a priority for MSI members. How can firms hit just the right notes at the right point in the customer journey? In a first round of funding, MSI has funded 11 research studies that promise to help managers better understand, design, manage, and measure customer experience.