How Customers Feel about Your Data PracticesAug 25, 2016
And what companies can do about it
Why Firms Should Invest in Social MediaAug 25, 2016
Firm content on social media strengthens the effect of TV and email marketing.
What Marketers Are Talking About - August 2016Aug 19, 2016
What's new and newsworthy on the marketing front - from the Marketing Science Institute.
Journal of Interactive Marketing Offers Access to Top ResearchAug 09, 2016
For marketers seeking new scholarly insights, the Journal of Interactive Marketing is offering free access to five articles selected by editor-in-chief Brian Ratchford for their relevance to marketing practice.
5 Things I Know about Marketing – Rebecca Hamilton, Georgetown UniversityAug 05, 2016
“If consumers often make incorrect predictions about their future preferences, how can we, as marketing researchers, predict their preferences? It’s critical to choose the right research method,” says Georgetown's Rebecca Hamilton.