MSI Scholars and Companies Identify Six Critical Challenges for Managing Digitized CustomersSep 21, 2016
In a new report, “Understanding Digitized Customers in Digitized Market Environments,” a taskforce of MSI members and academics has identified six research priorities for academic-industry collaboration.
5 Things I Know about Marketing - Wharton’s Jonah BergerSep 20, 2016
"Forget 'friends' and 'followers'," says Wharton's Jonah Berger. "To get people to share our message, we have to understand the psychology of sharing."
Research Grants Target CX: Getting Marketing Right in Real TimeSep 09, 2016
Getting marketing right in real time is a priority for MSI members. How can firms hit just the right notes at the right point in the customer journey? In a first round of funding, MSI has funded 11 research studies that promise to help managers better understand, design, manage, and measure customer experience.
Insights from MSI - 2016 Issue 2Aug 30, 2016
For members only, Insights from MSI offers access to new research, ahead of journal publication. Each issue features managerial summaries of MSI working papers and other new reports.
Mobile Diaries in Marketing ResearchAug 29, 2016
Diaries can capture what metered measures miss.