Report Outlines Challenges of Understanding Digitized CustomersNov 02, 2016
A new report identifies six research priorities for academic-industry collaboration on the topic, “Understanding Digitized Customers in Digitized Environments.”
Journal Selections from MSI (October 2016)Oct 26, 2016
Curated knowledge from the leading marketing journals
“Big Search” Data Yields Competitive MapsOct 24, 2016
New approach enables visualization of complex market structures (from Marketing Science).
Do Hashtags Signal a New Brand Entity?Oct 24, 2016
Social-media-based interactions aggregate to form “brand publics" (from Journal of Consumer Research).
New Tool to Predict Consumer SpendingOct 24, 2016
Method allows more accurate prediction of wallet size and share when competitive data are unavailable (from International Journal of Research in Marketing).