Marketing in the Real-Time FutureJan 25, 2017
Uncertainty was in the air on November 10, 2016, when marketing executives and academics came together for MSI’s Board of Trustees Meeting in San Francisco. How can marketers prosper, and prepare for what(ever) lies ahead?
2016 Clayton Competition Winners AnnouncedJan 23, 2017
There are three winners and three honorable mention recipients in the 2016 Alden G. Clayton Doctoral Dissertation Proposal Competition.
What Should Marketers Read? Our Academic Trustees Tell UsJan 19, 2017
At the end of 2016, we asked our Academic Trustees to review their past year’s reading and recommend journal articles with important marketing implications.
“Quick Talks” Highlight Marketing Impact of New ResearchJan 04, 2017
At MSI’s November 2016 Board of Trustees Meeting, Ashlee Humphreys, Paul Fombelle, and Stephen Spiller discussed their latest research, offering new consumer insights with practical applications for marketers.
What Marketers Are Talking About - December 2016Dec 31, 2016
What's new and newsworthy on the marketing front - from the Marketing Science Institute.