Do Online Ratings Reflect Actual Product Quality?Oct 24, 2016
Study says no, consumers trust them more than they should (from Journal of Consumer Research).
Digital Disruption: Insights from SpotifyOct 23, 2016
Overall revenue effects of streaming are positive (from International Journal of Research in Marketing).
“Yes/No” Format Gets People to ClickOct 23, 2016
Two experiments examine consumer response rates and participation (from Journal of Marketing Research).
Effect of eWOM on SalesOct 23, 2016
Meta-analysis offers generalized empirical findings – what works and what doesn’t (from Journal of Marketing Research).
Online Data Improves TV ForecastingOct 23, 2016
Consumers reveal their offline preferences through social posting activity (from Marketing Science).