The Power of Collaboration: Letter from President Marni ClippingerNov 18, 2016
In 2015, we embarked on a strategic review in an effort to better understand where MSI fits in the universe of similar organizations, what sets us apart, and how to make the MSI relationship even more valuable for our corporate and academic members.
6 Expert Views on the Consumer Internet of ThingsNov 03, 2016
Highlights from presentations at MSI's conference "Marketing in the Consumer Internet of Things" on September 30, 2016, at George Washington University.
Report Outlines Challenges of Understanding Digitized CustomersNov 02, 2016
A new report identifies six research priorities for academic-industry collaboration on the topic, “Understanding Digitized Customers in Digitized Environments.”
Journal Selections from MSI (October 2016)Oct 26, 2016
Curated knowledge from the leading marketing journals
“Big Search” Data Yields Competitive MapsOct 24, 2016
New approach enables visualization of complex market structures (from Marketing Science).