7 Top Issues for Marketers: Findings and Frameworks
Journal of Marketing special issue offers comprehensive review of MSI's research priority topics.
Editor-in-chief: V. Kumar
Guest editors: Donald Lehmann and Robert Leone
Journal of Marketing 80 (6), November 2016
Introduction — Mapping the Boundaries of Marketing: What Needs to Be Known
V. Kumar, Kevin Lane Keller, and Katherine N. Lemon
Understanding Customer Experience Throughout the Customer Journey
Katherine N. Lemon and Peter C. Verhoef
Video: Kay Lemon and Peter Verhoef
Integrating Marketing Communications: New Findings, New Lessons, and New Ideas
Rajeev Batra and Kevin Lane Keller
Video: Kevin Lane Keller and Rajeev Batra
A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry
Cait Lamberton and Andrew T. Stephen
Video: Andrew Stephen
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