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Insights from MSI - 2012 Fall

Measuring Online Brand Sentiment

Most marketing managers are aware of social media's potential as a nonstop, freewheeling conversation on a company's brand and its prod.......

Consumer Insight at the “Moment of Truth”

New insights about unplanned purchases captured on camera

Marketing “Soft Sell” Can Create More Profitable Multichannel Customers

This field experiment compared financial incentives and "benefit-awareness" messages.

Why Customer Attitudes Still Matter

Firms are showing renewed interest in using "soft" data for customer relationship management.

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