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marketing roi,retailing,social networks,social media,shopper insights,consumer behavior

Insights from MSI - 2012 Summer

Social Dollars: The Economic Benefits of Online Communities
Do the benefits outweigh the costs of firm-sponsored social networks?

How Do “Smart Carts” Change Shopper Behavior?
A close look at how real-time spending feedback affects retailers and shoppers.

What Drives Social Contagion in New Product Adoption?
Understanding how social influence works is key to designing effective campaigns.

Unplanned Buying in Emerging and Developed Markets
Shopping-trip-level data, from very different markets, show remarkable similarities

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