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Insights from MSI

Insights from MSI - 2013 Issue 1

The social value of revenue leaders

For new product campaigns, revenue leaders can be an important target group, offering direct value and connections to the "right" others.

Hard times for brand leadership

It’s tougher than ever for brands to stay in the top spot.

Does customer-centric realignment pay off?

When firms should — and shouldn’t — invest in costly restructuring efforts.

A better metric for online marketing spending

Why “last-click” models are misleading, and an improved approach

Browse past issues

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