Articles
0 Comments

Insights from MSI

Insights from MSI - 2013 Issue 2

Should advertisers spend more on less-popular keywords?

A surprising link between keyword search volume and consumer click behavior.

How price deals influence brand connections

Good news for managers who worry about the long-term effects of price promotions

Which online ads motivate consumers to buy?

The payoffs for companies that contribute and integrate content into online media

Engagement offers unique insight into customer’s point-of-view

Engagement metrics complement measures of satisfaction for a deeper understanding of the customer experience.

Browse past issues

Comments:

You must be logged in to leave comments. Please login.

3 WAYS to GET CONNECTED

Business

Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.

More

Academic

Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.

More

Public

The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.

More

Featured:

Become a Subscriber

MSI's Online Library of 400+ reports, authored by marketing academics, offers new research and evidence-based insights

Read More

Stay Informed

The MSI Mailing List

Subscribe to our email list to stay informed about upcoming events, news, etc.

Social Media