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Insights from MSI - 2013 Issue 3

How social media drives brand engagement and sales

With two years of Twitter data, researchers connect the dots to consumer engagement and brand sales.

Motivating consumers over time

Insights for marketers of goal-oriented products and services

How audience size affects word of mouth

An opportunity for marketers to influence what people share

What happens when online resellers use brand trademarks?

Firms can benefit from marketing “spillovers.”

Browse past issues

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