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Insights from MSI - 2014 Issue 1

How online reviews drive high-tech product sales

How does e-sentiment affect the buying decisions of prospective buyers?

Which metrics matter most for brand sales?

The predictive power of attitude surveys vs. online behavior tracking

How humor can backfire on your brand

Funny ads may amuse your customers, but at what cost to brand perceptions?

Online content: Fee or free?

Flexibility is key to managing the content revenue/advertising tradeoff.

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