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Insights from MSI - 2014 Issue 2

Are trend-setters good targets for online advertising?
Twitter study shows that engagement grows as a trend gets older.

Pricing in two-sided markets: A case study
Finding an optimal balance can be tricky.

Why retailers are key to new product success
A lot depends on how an innovation fits into the retail context.

What works best in online advertising?
Brand strength and search vs. experience are important factors.

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