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Insights from MSI - 2015 Issue 1

Should retailers worry about in-store mobile use?
Shoppers focused on their phones missed purchase cues like in-store displays.

The value of saying "thank you" to satisfied customers
Positive feedback gives firms a marketing opportunity

Mobile vs. desktop: How technology affects word of mouth
As technology changes, understanding "device effects" is critical for marketers.

How likeable moments drive video sharing
YouTube study offers clues on maximizing online virality.

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