Insights from MSI - Summer 2011
Investigates the effectiveness of targeted ads vs. obtrusive ads, as well as ads that aim to be both.
A study of the New York Times “most-emailed” list
In the battle for consumer hearts and minds, a coordinated attack works best.
Adding attitudinal metrics to transactional data can pay big dividends for marketing.
The choice of corporate branding is an important strategic decision in mergers.
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