Articles
0 Comments

Journal Selections from MSI - December 2012

National brands: Spend smarter during contractions
In economic contractions, national brands tend to downshift, but this practice may contribute to the growing tide of private-label popularity.

The seven dimensions of brand love
A richer understanding of deep brand attachment offers insight into how shallower forms of brand attraction or liking can be strengthened.

The right marketing mix for platform firms
Firms operating in two-sided markets face a novel challenge in allocating marketing resources between their two customer groups.

Balance risk and return in customer portfolios
By applying principles of financial asset management, managers can balance their portfolios of customers and reduce cash flow volatility.

Luxury goods take double-hit in recessions
Knowing whether your product is a “status” good becomes crucial information in anticipating the impact of recessionary cycles.

Comments:

You must be logged in to leave comments. Please login.

3 WAYS to GET CONNECTED

Business

Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.

More

Academic

Qualified academics benefit from a relationship with MSI through access to MSI.org, conferences and research opportunities.

More

Public

The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.

More

Featured:

Marketing in the Real-Time Future

For members, insights from MSI’s Fall 2016 Trustees Meeting.

Read More

Stay Informed

The MSI Mailing List

Subscribe to our email list to stay informed about upcoming events, news, etc.

Social Media