Journal Selections from MSI
Curated knowledge from the leading marketing journals
To help our members better understand and access that best current thinking in the marketing field, “Journal Selections from MSI” highlights recent academic work from the top marketing journals. Twice a year, we select articles published in the previous six months that are noteworthy for their managerial relevance and potential to improve marketing practice.
You can browse past issues of “Journal Selections from MSI” and read them online.