What Should Marketers Read? Our Academic Trustees Tell UsJan 19, 2017
At the end of 2016, we asked our Academic Trustees to review their past year’s reading and recommend journal articles with important marketing implications.
“Quick Talks” Highlight Marketing Impact of New ResearchJan 04, 2017
At MSI’s November 2016 Board of Trustees Meeting, Ashlee Humphreys, Paul Fombelle, and Stephen Spiller discussed their latest research, offering new consumer insights with practical applications for marketers.
Top Ten 2016 ArticlesDec 14, 2016
Our most-viewed 2016 articles
5 Things I Know About Marketing – Gerald Zaltman, Harvard Business SchoolDec 08, 2016
"Marketing is a world populated by major blank spaces. The willingness and skill to imagine what is missing is what generates big insights," says Gerald Zaltman. "This is how visionaries lead. They see data not as goal lines but as springboards for thinking and planning."
Carl Mela Named 2017-19 MSI Executive DirectorDec 06, 2016
At the November 2016 Trustees Meeting, Carl F. Mela of the Fuqua School of Business at Duke University was announced as MSI Executive Director for 2017-19.