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What Marketers Are Talking About - April 2014

What are marketers' biggest concerns?

“Understanding the customer experience” and “analytics for data-rich environments” top the list of 2014-16 research priorities.
ARTICLE

Can marketers draw insights from brain data?

Harvard’s Uma Karmarkar discusses new findings about neural techniques and how they may improve marketing practice.
ARTICLE

Top paper looks at “social media intelligence”

David Schweidel, Wendy Moe, and Chris Boudreaux received two MSI awards for their 2012 paper.
ARTICLE

5 principles to build your brand

“Everybody wants to be that brand that stands out,” says Prophet’s Scott Davis.
VIDEO

Why inventory showrooms benefit Internet retailers

An offline presence boosts brand awareness and offers a better customer-channel “fit”, says Wharton’s David Bell.
ARTICLE

Why brands still have power

Q&A with Kusum Ailawadi of Dartmouth College
ARTICLE

Strong brands and executive pay

Nader Tavassoli, London Business School, discusses the significance of “employee-based” brand equity. 
VIDEO

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