What Marketers Are Talking About - April 2014
Harvard’s Uma Karmarkar discusses new findings about neural techniques and how they may improve marketing practice.
“Everybody wants to be that brand that stands out,” says Prophet’s Scott Davis.
An offline presence boosts brand awareness and offers a better customer-channel “fit”, says Wharton’s David Bell.
Q&A with Kusum Ailawadi of Dartmouth College
Nader Tavassoli, London Business School, discusses the significance of “employee-based” brand equity.
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