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What Marketers Are Talking About - April 2015


ARTICLE
5 things I know about marketing
Wharton’s Barbara Kahn talks about brand marketing, omni-channel strategies, and the power of perception.
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ARTICLE
MSI Best Paper: Do online behavior tracking or attitude survey metrics drive brand sales?
Koen Pauwels and Bernadette van Ewijk develop an integrative model of actions and attitudes on the consumer “boulevard”.
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ARTICLE
Ten articles marketers shouldn’t miss
In the April issue of “Journal Selections from MSI,” we summarize 10 must-read articles from the top journals (with free downloads).
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REPORT
Indulgent consumption and daily deals
Study by Yogesh Joshi and Anastasiya Pocheptsova suggests that shorter redemption windows may increase sales for retailers.
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WEBINAR
Profiting from consumer data
David Schweidel, Emory University, discusses steps that organizations can take to leverage internal and external data to generate “big insights”.
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REPORT
Mobile loyalty program platforms: Do benefits outweigh the risks?
Rajkumar Venkatesan, Joseph Pancras, and Bin Li investigate the value of competitive mobile loyalty program platforms for intermediaries and retailers.
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