Articles
0 Comments

What Marketers Are Talking About - April 2016


ARTICLE
2016 MSI Best Paper looks at consequences of customer engagement
Conor Henderson, Lena Steinhoff, and Rob Palmatier investigate how engagement initiatives can alter existing customer–company bonds.
MORE >>
 

WEBINAR RECORDING
Winning brand loyalty in an age of opt-out
How can marketers manage brands effectively today? Gerald Smith offers a paradoxical solution: Empower your customers.
MORE >>
 

REPORT
Should ads change with the market? It depends.
Koen Pauwels and colleagues analyze the U.S. minivan market to understand the trade-offs between brand-building consistency and market relevance.
MORE >>
 

VIDEO
What’s ahead for marketing research?
In this 2014 top-viewed video, Condé Nast’s Scott McDonald shared prescient wisdom on the role of marketing research.

MORE >>
 

ARTICLE
The influence of dynamic imagery
Subtle differences in iconography changed consumers’ reactions to warning sign icons.
MORE >>
 

Most popular:
  1. Most downloaded paper tackles marketing ROI ambiguity
  2. Kevin Lane Keller: “5 Things I Know About Marketing”
  3. What should marketers read? From our Academic Trustees

Comments:

You must be logged in to leave comments. Please login.

3 WAYS to GET CONNECTED

Business

Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.

More

Academic

Qualified academics benefit from a relationship with MSI through access to MSI.org, conferences and research opportunities.

More

Public

The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.

More

Featured:

Ten Highlights from 2016

A year at the Marketing Science Institute: we look back on ten events and initiatives through the eyes of our members, academics and staff.

Read More

Stay Informed

The MSI Mailing List

Subscribe to our email list to stay informed about upcoming events, news, etc.

Social Media