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What Marketers Are Talking About - August 2014

What’s new and newsworthy on the marketing front—from the Marketing Science Institute.

Five things I know about marketing

“If we want strong brands we have to start with a deep understanding of people and figure out where our brands fit into their lives, if at all,” says Boston University’s Susan Fournier.
ARTICLE

What's ahead for marketing research?

At MSI’s April Trustees Meeting, Scott McDonald, Condé Nast, discusses the forces affecting marketing research today and the market researcher of tomorrow.
VIDEO

Overcoming the marketing language barrier

A new initiative takes aim at the familiar complaint that marketing and accounting departments don’t speak the same language.
ARTICLE

Did you know? Brand use can improve performance on difficult tasks

Also, dynamic logos move customers, consolation prizes can dampen lottery hopes, and other discoveries from marketing science
ARTICLE

Price point and impact of online buzz

Consumers expect a lot from high-end brands in a category, so negative user sentiment can hit the brand hard.
ARTICLE

What really influences customers in the age of nearly perfect information?

Consumer decision making has fundamentally changed, says Stanford’s Itamar Simonson. He explores the far-reaching implications for marketers and firms.
WEBINAR

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