What Marketers Are Talking About - August 2014
What’s new and newsworthy on the marketing front—from the Marketing Science Institute.
“If we want strong brands we have to start with a deep understanding of people and figure out where our brands fit into their lives, if at all,” says Boston University’s Susan Fournier.
At MSI’s April Trustees Meeting, Scott McDonald, Condé Nast, discusses the forces affecting marketing research today and the market researcher of tomorrow.
A new initiative takes aim at the familiar complaint that marketing and accounting departments don’t speak the same language.
Also, dynamic logos move customers, consolation prizes can dampen lottery hopes, and other discoveries from marketing science
Consumers expect a lot from high-end brands in a category, so negative user sentiment can hit the brand hard.
Consumer decision making has fundamentally changed, says Stanford’s Itamar Simonson. He explores the far-reaching implications for marketers and firms.
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