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What Marketers Are Talking About - August 2016


ARTICLE
5 things I know about marketing
Rebecca Hamilton, Georgetown University
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ARTICLE
Incorporating emotions into store choice models
INFORMS Practice Prize finalist paper by Ken Roberts, John Roberts, Peter Danaher, and Rohan Raghavan (free download)
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MEMBERS-ONLY CONFERENCE
“Marketing in the Consumer Internet of Things” (Sept. 30, 2016)
The latest thinking and evidence-based guidance from top academics and industry leaders.

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REPORTS
What works in service failure interactions?
Frontline employees’ problem-solving efforts boost customer satisfaction—even when service recovery isn’t feasible.

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ARTICLE
A better way to measure ad effectiveness
This low cost, scalable method is implemented at the Google Display Network.
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ARTICLE
Journal of Interactive Marketing offers access to top research
For marketers, a set of articles selected by editor-in-chief Brian Ratchford
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RECOMMENDED: VIDEOS
  1. GWU’s Donna Hoffman: Marketing on the IoT
  2. Harvard’s Michael Norton: Trust Through Transparency
  3. Jon Iwata: Business-to-Person Marketing at IBM
 
 

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