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What Marketers Are Talking About - December 2014

Most popular in 2014

Which MSI articles were most-read in 2014? Here's our top-ten list.
ARTICLE

The dos and don’ts of big data

Wisdom from Dartmouth’s Scott Neslin on applying big data to marketing.
VIDEO

The benefits of cost transparency

Revealing product production costs may improve brand attraction and sales, say Bhavya Mohan, Ryan Buell, and Leslie John of Harvard Business School.
REPORT

Would your customers defend your brand?

That’s the power of brand identity loyalty, says Wharton’s Americus Reed.
VIDEO

New tools and methods for marketers

These journal articles offer some of the best new thinking from scholars.
REPORT

Can marketers find customer insights in social media data?

University of Maryland’s Wendy Moe discusses findings on online opinion behavior and what they mean for marketers.
WEBINAR

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