What Marketers Are Talking About - December 2014
Which MSI articles were most-read in 2014? Here's our top-ten list.
Wisdom from Dartmouth’s Scott Neslin on applying big data to marketing.
Revealing product production costs may improve brand attraction and sales, say Bhavya Mohan, Ryan Buell, and Leslie John of Harvard Business School.
That’s the power of brand identity loyalty, says Wharton’s Americus Reed.
These journal articles offer some of the best new thinking from scholars.
University of Maryland’s Wendy Moe discusses findings on online opinion behavior and what they mean for marketers.
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