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What Marketers Are Talking About -February 2014

What’s new and newsworthy on the marketing front—from the Marketing Science Institute. View other issues here.

ARTICLE
Five things I know about marketing—David Poltrack, Chief Research Officer, CBS
In a new series, MSI marketing leaders share some of their core beliefs about marketing.

ARTICLE
Influence and attention on Twitter
Duncan Watts, Microsoft Research, discusses findings from two studies of Twitter data at MSI’s December conference "Social Media and Social Networks.”

ARTICLE
What engagement metrics can tell marketers
Firms who rely on customer satisfaction measures to understand a product’s value may not be getting the whole picture.

 ARTICLE
Are you spending too little on keywords?
The conventional rule—that expenditures should be less than revenue generated from site visits—may lead to underspending.

VIDEO
Top video 2013
Liz Brown Bullock describes Dell’s journey to use social media to build authentic relationships with customers.

ARTICLE
Marketing insights on new product growth
How does innovation grow sales over time? Five important points from MSI book, Innovation Diffusion and New Product Growth.

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