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What Marketers Are Talking About - February 2015


ARTICLE
5 things I know about marketing
“Brands are incredibly powerful in the life of a modern-day consumer, more so than most of us realize,” says Duke’s Gavan Fitzsimons.
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REPORT
Marketing insight from the music industry
Dominik Papies and Harald J. van Heerde examine how the music industry has adapted its business model to changing consumer preferences.
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ARTICLE
How humor can backfire on your brand
Funny ads may amuse your customers, but at what cost to brand perceptions?
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WEBINAR
Creating products that captivate customers
Based on his book, Built to Love, Peter Boatwright, Carnegie Mellon, talks about innovation that energizes the marketplace.
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ARTICLE
Which metrics matter most for brand sales?
The predictive power of attitude surveys vs. online behavior tracking
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ARTICLE
“Ordinary” can be powerful
Marketers try to create extraordinary customer experiences—but is this always the right strategy?
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