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What Marketers Are Talking About (January 2014)

ARTICLE
Brand marketing revolution? Not so fast
An international leader in the study of brands, MSI Executive Director Kevin Lane Keller argues that marketers shouldn’t rush to overturn current brand marketing practices.

ARTICLE
MSI Academic Trustees review journal “must reads” from 2013
We asked our Academic Trustees to offer their recommendations and comments on journal articles published in 2013 that marketers should read.

VIDEO
Getting more reliable “intelligence” from social media
Wendy Moe of University of Maryland discusses recent findings on users’ online social media behavior.

ARTICLE
Do price deals jeopardize customer-brand connections?
Marketers worry that price deals create “calculating consumers” who base their decisions on getting the best price possible.

ARTICLE
Is your brand a “partner,” a “best friend” or a “secret affair” for your customers?
February 2014 conference speaker Susan Fournier gives us a preview.

ARTICLE
Our most popular articles
Which MSI articles were most-read in 2013? Here’s our top ten list.

ARTICLE
Eight ways to make your B2B partnership successful
In Relationship Marketing, University of Washington's Rob Palmatier reviews the research on B2B relationships and offers some practical advice to managers.

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