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What Marketers Are Talking About - January 2016


ARTICLE
What should marketers read?
Our annual list of recommendations from MSI’s Academic Trustees
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REPORT
Can mobile diaries accurately capture consumer behavior?
In a large-scale study, Mitchell Lovett and Renana Peres show that mobile diaries can be a powerful complement to passive data measurement.
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ARTICLE
“Timeflow” in consumer experience
An ethnographic study by Niklas Woermann and Joonas Rokka offers insights for product and service marketers (+ download from Journal of Consumer Research)
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REPORTS
New in MSI’s working paper series
Our latest reports focus on global pricing strategies, online relationship marketing, and the role of mobile devices.
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REPORT
Members-only: “Frontiers of Marketing” conference report
From MSI’s July conference, managerial syntheses of research findings on marketers’ top concerns
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Marketing in the Real-Time Future

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