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What Marketers Are Talking About - July 2013

Can marketers move the dial on mobile-ad attitudes?

People love their mobile devices, but mobile ads? Not so much. A Millward Brown study takes an in-depth look.

3 rules for native advertising

From BuzzFeed’s Jonathan Perelman: Be compelling, don’t trick people, think about distribution.

The role of “social pumps” in online networks (VIDEO)

Andrew Stephen, University of Pittsburgh, finds that for Twitter and Facebook, social “pumps”—users who post frequently—may be just as important as social “hubs.”

How well do purchase intentions forecast sales?

Managers should proceed with caution: Stated purchase intentions are strong—but imperfect—predictors of purchasing.

Design piracy and sales of original items

As U.S. law on design piracy is debated, this study examines the impact of fashion knockoffs on sales of original designs.

Relationship advice from an expert

University of Washington Prof. Robert Palmatier offers some practical wisdom on navigating the buyer-seller relationship.

Transparency and Trust (VIDEO)

Michael Norton, Harvard Business School (coauthor of Happy Money: The Science of Smarter Spending), discusses how operational transparency can improve customer relationships.

Text mining creates “map” of competitive landscape

Consumers who write about products and services on online forums offer a goldmine of marketing insights.

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