Articles
0 Comments

What Marketers Are Talking About - July 2015


VIDEO
IBM’s Jon Iwata on business-to-person marketing
How IBM marketing is using agile methods and digital, data-driven approaches to build uniquely IBM experiences for individuals.
MORE >>
 

ARTICLE
Can TV ads be too entertaining?
Thales Teixeira and coauthors find that making an ad more entertaining boosts its persuasiveness—but only to a point. (“Journal Selections from MSI”)
MORE >>
 

WEBINAR
Aaker on branding
Brand guru David Aaker outlines three branding trends—and how marketers today must respond.
MORE >>
 

ARTICLE
How mobile WOM is different
Nicholas Lurie, Sam Ransbotham, and Hongju Liu investigate how mobile platforms affect the content and influence of customer reviews.
MORE >>
 

ARTICLE
What skills will marketers need in the future?
Everything is on the table today—structures, processes, functions—as firms re-think how they do marketing.
MORE >>
 

NEW IN OUR WORKING PAPER SERIES
Our latest reports look at sponsored search keyword competition, paid vs. earned media, metrics for social media, and more.
MORE >>

Comments:

You must be logged in to leave comments. Please login.

3 WAYS to GET CONNECTED

Business

Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.

More

Academic

Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.

More

Public

The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.

More

Featured:

Become a Subscriber

MSI's Online Library of 400+ reports, authored by marketing academics, offers new research and evidence-based insights

Read More

Stay Informed

The MSI Mailing List

Subscribe to our email list to stay informed about upcoming events, news, etc.