Articles
0 Comments

What Marketers Are Talking About - July 2016


ARTICLE
Why marketers aren’t ready for the IoT
Data analytics expert Sam Ransbotham offers his view on how firms need to prepare.
MORE >>
 

ARTICLE
5 ways to use neuroscience in marketing
How consumer neuroscience can be applied to important marketing questions.
MORE >>
 

REPORT
Multichannel sales attribution and media optimization
Sandy Jap and Tim Gilbride provide a decision support system to help firms optimize media allocation spend.
MORE >>
 

WEBINAR
Multi-touch attribution and marketing decision making
With Casper's Scott Breitenother and AOL Convertro's Michael Cohen. 

MORE >>
 

ARTICLE
Marketing assets and firm value
From Empirical Generalizations about Marketing Impact, 2nd ed.
MORE >>
 

RECOMMENDED: VIDEO
7 big insights on digital marketing
MORE >>

Comments:

You must be logged in to leave comments. Please login.

3 WAYS to GET CONNECTED

Business

Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.

More

Academic

Qualified academics benefit from a relationship with MSI through access to MSI.org, conferences and research opportunities.

More

Public

The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.

More

Featured:

Ten Highlights from 2016

A year at the Marketing Science Institute: we look back on ten events and initiatives through the eyes of our members, academics and staff.

Read More

Stay Informed

The MSI Mailing List

Subscribe to our email list to stay informed about upcoming events, news, etc.

Social Media