What Marketers Are Talking About - June 2014
Five things I know about marketing
"Technology changes fast, but consumer behavior actually changes slowly," says UCLA's Dominique Hanssens. "The elements of the marketing mix remain very powerful."
How social media data becomes marketing intelligence
While social media data are large scale, timely, and inexpensive, they also present a host of challenges, including differences across social media platforms and selection bias.
Crowded subways boost mobile ad response
A study of nearly 11,000 mobile users found that purchase rates increase as a function of crowdedness in subway trains—as much as 60% higher for the most crowded trains.
Big ideas in behavioral economics
Ravi Dhar, The Yale Center for Customer Insights, discusses "New Frontiers in Generating Customer Insights: A Theory-Based Approach to Best Practices" at MSI's Trustees Meeting in Boston on April 10-11, 2014 (Edited highlights)
Impact of brand equity on customer acquisition and retention
In the evolving world of marketing analytics and its focus on customer acquisition and retention, it is more important than ever to remember marketing fundamentals like brand equity.
Why marketing has embraced Bayesian statistics
Greg Allenby, Ohio State University, discusses "The Bayesian Revolution in Marketing Research” at MSI's Trustees Meeting in Boston on April 10-11, 2014 (Edited highlights)
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