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What Marketers Are Talking About - June 2015


ARTICLE
Social tagging networks offer brand insights
Journal of Marketing article by P.K. Kannan and Hyoryung Nam receives the MSI/H Paul Root Award (free download)
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WEBINAR
Three branding trends you need to know
In this July 8th webinar featuring David Aaker, University of California, Berkeley, Aaker will discuss these branding trends and offer his perspective on how marketers today must respond.
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REPORT
Don’t go for the hard sell and don’t try to be funny
Andrew Stephen, Michael Sciandra, and Jeff Inman analyze branded content on Facebook and offer marketing wisdom.
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REPORT
Consumer search behavior on mobile
Novel findings from Stephan Daurer, Dominik Molitor, Martin Spann, and Puneet Manchanda
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ARTICLE
What are the burning issues for marketers today?
Understanding the customer experience and marketing analytics top the list, say Fortune 500 marketers.
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WEBINAR
Marketing analytics: Advanced, pervasive, invisible
Accenture Digital’s Conor McGovern presents strategies for deeply embedding advanced analytics in the organization.
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