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What Marketers Are Talking About - June 2016


ARTICLE
Must-reads for marketers
In “Journal Selections from MSI,” we summarize 12 articles from the top journals (with free downloads).
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VIDEO
Understanding customers in a digitized world
Our April Trustees meeting in 1-1/2 minutes
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ARTICLE
Award-winning paper links eWOM to product sales
Ya You, Gautham G. Vadakkepatt, and Amit Joshi received the MSI H. Paul Root Award for their Journal of Marketing article.
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WEBINAR
Accountable marketing
David Stewart offers highlights from the newly released Accountable Marketing: Linking Marketing Actions to Financial Performance.

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REPORT
Wider gaps in a flatter world?
Ashish Sood and Christophe Van den Bulte analyze new product diffusion in rich versus poor countries (+ slide deck).
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RECOMMENDED VIDEOS
Gaining insights from social media
Marketing analytics expert Wendy Moe and “netnography” creator Rob Kozinets offer two views.

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Ten Highlights from 2016

A year at the Marketing Science Institute: we look back on ten events and initiatives through the eyes of our members, academics and staff.

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