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What Marketers Are Talking About - March 2014

What’s new and newsworthy on the marketing front—from the Marketing Science Institute. View past issues here.

The marketing power of detailed data

How can you manage customer expectations when your customers expect you to know them as well as Amazon does?

11 must-reads for marketers from the top journals

Latest issue of “Journal Selections from MSI,” where we feature impactful articles that are noteworthy for their managerial relevance.

Driving value through social media marketing

Want to get your customers to talk about you? Andrew Stephen outlines some marketing basics.

How touchscreens can improve product evaluations

Shoppers’ feelings of ownership increased when they “touched” the product on a digital screen.

The serious effects of humorous complaints
Customers’ humorous complaints often get less attention from customer service—despite their potential to reach a larger audience.

Mobile shopper insights

What are the effects of smart phone use on in-store decision making? Jeff Inman discusses new research.

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