What Marketers Are Talking About - March 2014
What’s new and newsworthy on the marketing front—from the Marketing Science Institute. View past issues here.
How can you manage customer expectations when your customers expect you to know them as well as Amazon does?
Latest issue of “Journal Selections from MSI,” where we feature impactful articles that are noteworthy for their managerial relevance.
Want to get your customers to talk about you? Andrew Stephen outlines some marketing basics.
Shoppers’ feelings of ownership increased when they “touched” the product on a digital screen.
The serious effects of humorous complaints
Customers’ humorous complaints often get less attention from customer service—despite their potential to reach a larger audience.
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