Journal Selections from MSI (April 2017)Mar 20, 2017
Curated knowledge from the leading marketing journals. We've selected "impactful" articles noteworthy for their managerial relevance and potential to influence marketing practice.
What Marketers Are Talking About - March 9, 2017Mar 13, 2017
What's new and newsworthy on the marketing front - from the Marketing Science Institute.
Insights from MSI - 2017 Issue 1Mar 10, 2017
For members only, Insights from MSI offers access to new research, ahead of journal publication. Each issue features managerial summaries of MSI working papers and other new reports.
How Product/Channel Decisions Influence Customer ValueMar 10, 2017
And what marketers can do about it
Feeling Financially “Stuck” and Variety SeekingMar 10, 2017
Perceived economic mobility is key.