What Marketers Are Talking About - May 2014
Five things I know about marketing
Adobe CMO Ann Lewnes talks about creativity, testing, and the important role of judgment in marketing.
Study shows how to create ideal mobile strategy
Temple University Professor Xueming Luo and colleagues demonstrate that optimal mobile ad strategies can increase purchase rates by as much as 72% over current marketing practices.
Real customer centricity is about profitability
Identify your most valuable customers, then do everything in your power to make as much money from them as possible, says Wharton’s Pete Fader.
New tools and methods for marketers
New technologies and creative thinking have converged to produce a host of new marketing research tools and methods that complement traditional marketing research techniques.
Dynamic change management in marketing
As brand marketers, “we must be always on,” says Dr Pepper Snapple CMO Jim Trebilcock.
Why neighborhoods matter for online retailers
Consumers often learn from people in their neighborhoods about product attributes that cannot be fully verified prior to first purchase.
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