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What Marketers Are Talking About - May 2015


ARTICLE
5 things I know about marketing – Rebecca Van Dyck, Facebook
"I think that one of the most innovative things we can do is to retain some consistency for our customers."
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REPORT
Why companies need marketers on their
boards of directors

Evidence that marketing experience at the board level can improve firm performance, from Kimberly Whitler, Ryan Krause, and Donald Lehmann.
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ARTICLE
Win-wins for food marketers and consumer health
“The factors leading people to eat more can also lead them to eat less and can promote consumption of healthier food,” says best-selling author Brian Wansink.
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VIDEO
A compelling case for multichannel
Dartmouth’s Scott Neslin: Search advertising can help firms manage their offline channel.
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ARTICLE
Which marketing actions move the needle?
A new approach to help managers understand which marketing actions influence attitudinal metrics and convert into sales (“Journal Selections from MSI”).
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WEBINAR
New findings on long-term TV ad effectiveness
Leslie Wood, Nielsen Catalina Solutions, discusses a new study of advertising effects based on the results for 23 packaged-goods brands, over 31 studies.
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REPORT
TV ads and online word of mouth
This study demonstrates that TV ads can increase online WOM about the advertised brand and the TV program in which the ad airs.
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