Articles
0 Comments

What Marketers Are Talking About - May 2016


RESEARCH
What are marketers’ top concerns?
MSI’s new research priorities capture the "voices" of leading marketing decision makers.
MORE >>
 

REPORT
The profitability of geo-conquesting
Jean-Pierre Dubé and coauthors investigate how competition moderates the profitability of price targeting with mobile coupons.
MORE >>
 

WEBINAR RECORDING
Partnering with the frenemy
Why do business partnerships and alliances fail so often—and what can firms do about it? From Emory’s Sandy Jap.
MORE >>
 

ARTICLE
Social influence on consumer demand
From Empirical Generalizations about Marketing Impact, 2nd ed. 

MORE >>
 

REPORT
Service transitions and B2B firm value
Mehdi Nezami, Stefan Worm, and Robert Palmatier examine tradeoffs in sales, profits, and cashflow when firms add service offerings.
MORE >>
 

ARTICLE
Leveraging consumer usage data
Understanding how consumers use multi-feature products and services can pay off, by Tingting Fan, Peter Golder, and Eitan Muller.
MORE >>
 

Most popular:
  1. Report: The role of marketing and sales in organizations and its impact on performance
  2. Article: 2016 Best Paper looks at consequences of customer engagement
  3. Video: What’s ahead for marketing research?

Comments:

You must be logged in to leave comments. Please login.

3 WAYS to GET CONNECTED

Business

Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.

More

Academic

Qualified academics benefit from a relationship with MSI through access to msi.org, conferences and research opportunities.

More

Public

The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.

More

Featured:

Become a Subscriber

MSI's Online Library of 400+ reports, authored by marketing academics, offers new research and evidence-based insights

Read More

Stay Informed

The MSI Mailing List

Subscribe to our email list to stay informed about upcoming events, news, etc.

Social Media