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What Marketers Are Talking About - November 2014

Five things I know about marketing

"The product experience is your most important investment,” says MillerCoors CMO Andy England. “Make it so special and so wonderful that people will want to have that experience again."
ARTICLE

Market-making with personal data

John Deighton, Harvard Business School, analyzes the data ecosystem that matches sellers to buyers at the individual level.
VIDEO

The sales impact of word of mouth

Why managers should pay attention to the content rather than the volume of online buzz.
ARTICLE

Producing marketing knowledge

Duke’s Carl Mela talks about transforming marketing data into great insights.
VIDEO

The dangers of prioritizing customers

Marketers need to encourage customer gratitude, but avoid creating feelings of entitlement.
ARTICLE

Clarity for marketing ROI

Important thought piece by Paul Farris, Dominique Hanssens, James Lenskold, and David Reibstein.
REPORT

Even loyal customers write fake reviews

About 5% of reviews on a retailer’s website were submitted by actual customers who had not purchased the product.
ARTICLE

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