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What Marketers Are Talking About - November 2016


WEBINAR
What makes customers adore your brand?
Deborah MacInnis, University of Southern California, explores how companies can cultivate “brand admiration.”
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REPORT
Social influence on Facebook and news consumption
How social media activity can benefit online news websites, by Catarina Sismeiro and Ammara Mahmood.
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ARTICLE
“Big search” data yields competitive maps

Daniel Ringel and Bernd Skiera develop an approach that enables visualization of complex market structures.
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ARTICLE
6 expert views on the consumer internet of things
Members-only: Highlights of MSI’s Sept. 30 conference at George Washington University.

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REPORT
Economic insecurity and “myopic” financial decision making
Gita Johar, Rachel Meng, and Keith Wilcox examine the role of “rumination” in the financial choices of poor consumers.
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ARTICLE
Do online ratings reflect actual product quality?
A study by Bart de Langhe, Philip Fernbach, and Donald Lichtenstein suggests that consumers trust user ratings more than they should.
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REPORT
How marketers can better-leverage blog campaigns
Vanitha Swaminathan, Christian Hughes, and Gillian Brooks examine the drivers of engagement and WOM in sponsored blogs.
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Top article
5 things I know about marketing: Duke’s Christine Moorman
Top video
Immersion 2016
Top search
Consumer behavior
 
 

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