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What Marketers Are Talking About - October 2013

Why marketers should look beyond “last click” metrics
“Last click” attribution models can offer a misleading picture of advertising return.

How Dell is using social media to deepen relationships and build trust (Video)
Liz Brown Bullock on Dell's journey to use social media to build trust and authentic relationships with its customers.

Q&A with MSI’s Executive Director Kevin Lane Keller
Keller is an international leader in the study of brands and coauthor, with Philip Kotler, of the best-selling textbook, Marketing Management.

Does crowdsourcing produce more-innovative ideas?
Social networks—which typically have dense, tight interconnections—may not be optimal for truly innovative idea creation.

Corporate social responsibility in B2B companies
Carefully targeted activities can raise organizational customers’ trust and identification, both of which foster customer loyalty.

Don’t overlook your revenue leaders’ social value
Your top customers may influence other highly profitable customers in their networks.

Creating empathy and intimacy in the digital media age (Video)
Carl Marci, Innerscope Research, explores how biometrics can inform and offer insights to companies.

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