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What Marketers Are Talking About - October 2014

What’s new and newsworthy on the marketing front—from the Marketing Science Institute.

Five things I know about marketing

“Marketing does not equal advertising,” says General Mills CMO Mark Addicks. “Marketing is about identifying, nurturing, and developing markets for growth.”
ARTICLE

How social data can improve marketing predictions

Yahoo! network analysis shows that adding social network data improves baseline predictions from behavioral and demographic models.
ARTICLE

Does tweeting impact the bottom line?

Study of microblogging platform Weibo links tweeting to increased TV viewing.
REPORT

Surprising influence of location on how we search, shop, and sell online

Wharton’s David R. Bell explains how the real and virtual worlds connect and what that means for Internet sellers.
WEBINAR

Why customer-facing employees should say “I”

More self-references in firm agents’ interactions improves customer attitudes and purchase intentions.
REPORT

How effective are mobile display ads?

Study finds modest effects on consumer attitudes and intentions, but only for utilitarian, high-involvement products.
ARTICLE

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