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What Marketers Are Talking About - September 2014

Five things I know about marketing

"I believe marketing’s role is to create positive agitation within the company," says Dr Pepper Snapple Group EVP Jim Trebilcock.
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How marketers can optimize their multichannel media mix

“Simply pushing sales to the most profitable channel overlooks marketing spillovers that may drive very different sales lift patterns in other channels,” says Sandy Jap, Emory.
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Ten articles marketers should read

In the September issue of “Journal Selections from MSI,” we summarize 10 “must read” articles from the top journals (with free downloads)
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The most powerful 3 words in CRM: “That’s not fair”

Perceptions of unfair treatment can have toxic effects on customer relationships.
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Did you know? Limiting product availability can prolong enjoyment

And other discoveries from marketing science
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Evidence that marketing investment is value-relevant

MSI report integrates the findings of previous econometric studies to demonstrate marketing’s impact on firm value.
REPORT

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