Articles
0 Comments

What Marketers Are Talking About - September 2015


VIDEO
Empirical generalizations about marketing impact
UCLA’s Dominique Hanssens presents evidence-based findings about the impact of marketing activities on firm performance.
MORE >>
 

REPORT
“Calls to action” can boost participation on content websites
Lior Zalmanson and Gal Oestreicher-Singer show that firms can play an active role online in eliciting social participation and conversion from their users.
MORE >>
 

ARTICLE
Moving from product- to service-centric focus? Go all out.
Service transition strategies may not generate shareholder value if a firm’s push into services is only half-hearted. (From Empirical Generalizations about Marketing Impact)
MORE >>
 

ARTICLE
Should retailers worry about in-store mobile use?
Nowadays, consumers are shopping with a guest who is all-knowing, highly entertaining, and a constant source of distraction: the mobile phone.
MORE >>
 

WEBINAR
How to manage your most important
marketing asset

Dartmouth’s Paul Argenti is one of the world’s leading experts on corporate reputation. In an October 29 webinar he’ll discuss how firms can define, nurture, protect, and measure their most important marketing asset.
MORE >>
 

New in our working paper series
Our latest reports look at user participation on content websites, how peer vs. expert ratings affect choice, and search advertisers’ keyword decisions.
MORE >>

Comments:

You must be logged in to leave comments. Please login.

3 WAYS to GET CONNECTED

Business

Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.

More

Academic

Qualified academics benefit from a relationship with MSI through access to MSI.org, conferences and research opportunities.

More

Public

The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.

More

Featured:

Marketing in the Real-Time Future

For members, insights from MSI’s Fall 2016 Trustees Meeting.

Read More

Stay Informed

The MSI Mailing List

Subscribe to our email list to stay informed about upcoming events, news, etc.

Social Media