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What Marketers Are Talking About - September 2016


ARTICLE
5 things I know about marketing
Word of mouth is more than social media, says Wharton’s Jonah Berger. “Every aspect of marketing is an opportunity for conversation.”
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WEBINAR
Creating customer experiences that build relationships
Ruth Bolton, Arizona State University, presents a framework to deepen marketers’ understanding of customer experience challenges.
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REPORT
How marketers on boards impact firm results

Kimberly Whitler, Ryan Krause, and Donald Lehmann show that marketing experience on boards contributes to total shareholder return and firm revenue growth.
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ARTICLE
6 critical questions for managing digitized customers
Led by Cait Lamberton and Andrew Stephen, MSI taskforce outlines research agenda for academic-industry collaboration.

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ARTICLE
Effects of social interventions on Twitter
Study shows that it’s important to uncover the relationship that drives consumer sentiment. (free download from INFORMS)
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REPORTS
New in MSI’s working paper series
Our latest reports look at shared experiential consumption, bloggers as social influencers, the impact of referral coupons, and customer-centric structures in alliances.
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MOST POPULAR VIDEOS
  1. Marketing on the IoT: Donna Hoffman
  2. Trust through transparency: Michael Norton
  3. Speaker highlights: April 2016 Trustees meeting
 
 

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