Insights from MSI
Why Firms Should Invest in Social Media
Although there’s little doubt that a social media presence increases sales, marketers have had a hard time measuring the return on their investments in social media. A 2014 decision by Facebook that requires firms to pay to reach their fans through social media has only increased the…
3 WAYS to GET CONNECTED
Employees of MSI Member Companies enjoy the benefits of complete online access to content, member conferences and networking with the MSI community.
Qualified academics benefit from a relationship with MSI through access to MSI.org, conferences and research opportunities.
The public is invited to enjoy partial access to msi.org content, a free e-newsletter, selected reports and more.