Immersion Conference

Back by popular demand, Immersion 2010 will introduce MSI member companies’ rising marketing stars to the practical benefits of scholarly research. The conference will be structured around a series of modules that will present the latest research-generated knowledge relevant to a particular topic, and provide an opportunity to discuss marketing applications. More information on the conference will be sent to Trustees later this spring. Participants must be nominated by MSI Trustees, and attendance will be limited. Please contact Immersion@msi.org if you would like more information.

Jim Figura, Vice President, Global Consumer Insights, Colgate discusses how he made use of the 2008 Immersion Conference to reward and train young Colgate insights professionals from all over the world. (1:30)