Innovating in a Global Environment

This conference focusing on innovating in a global environment is co-sponsored with the Center for Global Innovation, USC Marshall School of Business. With the rise of new global players, innovation is no longer the exclusive domain of a few countries. Rather, new business models, processes, and offers (goods, services, solutions, and applications) will also flow from developing to developed economies, creating or disrupting markets, shifting product-market boundaries, and altering competitive structures. Increasingly, innovation efforts will be organized to leverage global insights and resources beyond the corporate headquarters, and new offers may be introduced in multiple markets simultaneously. Thought leaders from business and academia will explore these and other ways that the global environment is shaping innovation processes and outcomes.