Fall 2016 Trustees Meeting: Highlights That Impact Sales, Marketing, and Insights LeadersNov 21, 2016 Kimberly Whitler, University of Virginia
On November 10–11, 2016, MSI held their semi-annual Board of Trustees Meeting, bringing together leading academics and representatives from member companies (largely Fortune 500 firms) to discuss “Marketing in the Real-Time Future”.
Understanding, Measuring, and Managing ShoppabilityNov 18, 2016 Raymond Burke, Indiana University
In a competitive and cluttered retail context, there are many cases where the organization, presentation, and pricing of products make it difficult for shoppers to find what they’re looking for, and limit the consideration of potentially relevant brands.
Transforming Marketing in the Cognitive EraNov 11, 2016 Suzanne Valentine, Chief Data Scientist, IBM Commerce
With the massive shift in how consumers engage with brands, marketers need to embrace the full spectrum of data that help them understand and serve their customers better, from the structured and active data they possess to the unstructured and even “dark” data outside their firewall.
Failing Your Way to SuccessNov 11, 2016 Shannon Nutter-Wiersbitzky, Principal, Head of Participant Strategy and Development, Vanguard
How do we most effectively improve the customer experience? We let the customer lead us there.
Is It a Better Product or a Better Fit? Consumer Beliefs About Quality and TasteNov 11, 2016 Stephen Spiller, University of California Los Angeles
Consumer beliefs about differences in product quality and taste matter. When people believe a choice is a matter of quality, they are willing to pay more for their chosen option and they focus less on themselves than when they believe it is a matter of taste.