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CX Trends: What’s Real and What’s Next

Steven Pepe, Director of Customer Experience, GE

Some of today’s CX trends can be distracting for marketers, but certain innovations are becoming more and more tangible in 2017. From AI pattern matching to chat bots and voice interfaces, which of these trends are worth pursuing and how can you place small bets to find out? Steven Pepe will explore how customer experience has woven itself into marketing at GE, generating innovations such as CbyGE.com and smart home product lines.

Related Conference:

Spring 2017 Board of Trustees Meeting: Customer Experience Beyond the Hype

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